Insights
THE VMAs…
Create Culture
Through unique performances and moments that disrupt social chatter.
Reimagine Solutions
Through social innovation and talent partnerships that drive results and impact for our partners.
Drive Results
With increased YOY- linear, digital, and social reach and ratings.
Boost Sales
Streams and downloads for performing artists. We are one of the only awards shows that has this industry-wide effect!
ALL EYES ON VMAS
Most ever minutes consumed.
1.3B total minutes consumed
across linear and digital
+8% YoY
Highest rated cable awards show of the year!
156.7M
social minutes watched
+152% YoY
DIGITAL WINS
Our fans tuned-in and stayed connected.
830M Social Views
across Facebook, Instagram, Twitter, YouTube, Snapchat & TikTok
(+72% YoY)
Most “loved” on social
in VMAs history
THE VMAs WRECKED RECORDS
RESULTING IN GROWTH AND REACH EVERYWHERE, THE VMAs…
On Air
- Highest rated cable awards show of the year!
- Main show simulcast ranked #1 for the day in all TV among A18-34!
Overall
- Most social VMAs EVER! 40.1M total interactions +134% YOY FB, IG, TW
- #1 most social entertainment event of the year! Second only to the Super Bowl
Digital
- StanCam- a record-breaking year! 12M views, +123% YOY and 2.6M minutes, +30% YOY
- Performances trended! Lady Gaga, BTS, Doja Cat #1, #2, and #3 on YouTube!
- Top 3 Twitter performances: BTS, Lady Gaga, Miley Cyrus